As experiential designer, I led the spatial design for T-Mobile's brand activation at BottleRock, one of Napa Valley's premier music and culinary festivals. I developed the floor plans, produced 3D renderings, and created fabrication drawings, guiding the space from concept through build to deliver an engaging brand experience for festival-goers. The activation gave attendees a branded space to explore between sets, blending T-Mobile's identity with the festival's laid-back, indoor-outdoor energy.