Kimpton
For my design case study on Kimpton Hotels, I developed Room to Explore—a six-month marketing campaign designed to increase bookings worldwide by tapping into people’s desire to travel and connect with others. I crafted a multi-faceted brand experience that seamlessly blends research and design, spanning social media, mobile design, user interface design, and digital and print billboards. By ensuring a cohesive brand presence across platforms and combining strategic thinking with visually striking customer-centric design, I created an immersive experience that enhances engagement and drives brand loyalty.
Social Media Design: Instagram
Social Media Design: TikTok
Digital Billboard Design
Print Billboard Design
Mobile & UI Design
User Research: Customer Personas
Content Strategy
User Research: Customer Journey Mapping